Welcome to Kenya!
The Start-Up ecosystem in Nairobi
The Jugaaddict way of working
Let’s take Kenya for example:
- 30 days before our arrival we started to look for as many contacts as possible in the field of Food and Innovation through networks and research on the internet in order to set up appointments for our first two weeks in Kenya.
- End of March, we write a complete analysis about Kenya and its food value chain to understand the issues at stake
- Through our first meetings in Kenya, we improve our understanding and build an amazing network. Kenya know that Jugaaddict is here now!
- After that, we meet and analyze as many innovative (or not! We are here to figure it out!) entrepreneurs as possible,
A real and exciting investigation work!
A powerful agricultural nation with feet of clay?
But behind these attractive figures, many peasants are struggling on smaller and smaller lands. Indeed, the inheritance system conducts to divide farms among all the descendants. As a matter of fact, finding out farmers with around one acre is common and raises viability issues, putting families in serious difficulties.
Another problem is the presence of numerous middlemen between the producer and the consumer. Each of them wants to take advantage of the process taking a margin on the final price. The farmers have generally no power on them and no alternative.
However, Kenya is an incredible laboratory for food innovation for us because of its richness mixing traditions and new technologies.